About us

Our Vision
“Pretty In Pink Vintage is a celebration of individuality and independence. Our aim is to
provide a shopping experience that differs to the one which most of us have experienced
over the last 20 years. Our 4 shops here in Shrewsbury are blasts of fun, of great music and
videos and of original vintage clothing where our customers, of all ages, experience the
things that made shopping so exciting in the previous century. This website aims to
reproduce that excitement. We hope it encourages you to visit our shops in Shrewsbury, a
town we love for its originality and beauty.”
- Graham, Founder of Pretty In Pink Vintage

Welcome to Pretty In Pink Vintage. We’re a small but mighty team of vintage lovers who believe having a wardrobe full of high-quality, exciting pieces should be affordable for everyone.

As Graham always says, a great store is about more than clothes. It’s the music, the conversations, and the feeling of finding something amazing. That’s why each of our three High Street shops has its own theme. Not only does this make finding what you’re looking for easier, it also makes each shop feel like stepping into a different era. Explore the sass of our Y2K store, dive into the classic charm of our Americana store, and discover true vintage gems across the decades in our main shop.

Our staff love chatting about eras, outfits, fabrics, and stories, so whether you’re a collector or just looking for something you can’t find in the average high street shop, you’ll always find a friendly face ready to help. And because we want that same energy online, keep an eye on our blog for styling tips, event updates, behind-the-scenes fun, and little lessons on eras and vintage clothing. We’re so excited to bring the Pretty In Pink atmosphere to your screen, wherever you are.

Our fourth High Street location is now dedicated to our digital world. That’s where all the magic happens: photography, listings, packing, posting, and our very exciting Whatnot live streams hosted by Col. If you ever walk past, feel free to peek in and see what we’re up to.

If you can’t make it in person, don’t worry, because over the next few weeks we’ll be filling this website with a boatload of online exclusives.

Thanks for checking us out!